About Us

Our Vision

Simply— to be the best online alpaca product retailer in Australia.

Our Mission

  1. To ensure our customers feel special when they wear our stylish, versatile and affordable garments.
  2. To enable our customers to experience light, warm and natural homewares.

Our Values

  • customer-focussed
  • ethical
  • respectful
  • innovative
  • and friendly.

The team at Panache is justly proud of our track record. Our experienced personnel include the following capabilities to give you confidence and peace of mind:

  • involved in the alpaca breeding industry since 1998, including breeding champions at National Show level
  • Director of the Australian Alpaca Association
  • fashion co-ordinator with a major Australian department store.

Over the years we have therefore built up a depth of personal knowledge of alpaca fibre, alpaca goods suppliers, and the fashion industry to bring you a wide range of high-quality garments and merchandise.

We’re based in the town of Castlemaine, Victoria, in Australia. And although we’re new to online alpaca retailing, we have had a successful on-farm alpaca shop for several years.

And so now that we’ve done our research and testing we are committed to achieving superior service to you — our customer!

Director — Glenn Sutherland